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  • Writer's pictureAllan Jr Kestenbaum


For years I weighed and measured every little thing that went through my piehole. Starting Monday from the second I woke up, till about 8 or 9 pm in the evening on Friday. Saturday and Sunday, I tried to eat pretty similarly, but if friends were getting together, I’d eat some chips here and there, maybe had a drink or two, maybe ate a burger on an outing, ate the bun… but didn’t eat the fries (because I was trying to not “FUCK UP” on the weekend, you know?). And even though I had a pretty decent level of fitness, I still wasn't where I wanted to be physically. Yeah, I’d do CrossFit workouts from time to time with some pretty fit individuals (they DEFINITELY looked fitter than me) and a lot of the time I’d beat them. They’d be dumbfounded. All because I didn't “LOOK” that fit. This always messed with my head… that I didn't “LOOK” fit, or at least not as fit as I performed.

I’m sure you’ve heard these social media/fitness influencers say a lot of the time, just eat with an 80/20 rule and you'll be fine (meaning you stick to your diet 80% of the time and fall off the wagon the other 20%). They say you'll be able to keep it sustainable and you'll be able to get where you want to get physically and aesthetically.

Well, BULL-FUCKING-SHIT!!! No you FUCKING won’t!

Woah Allan, take a chillaxative!

NO! I wont FUCKING take it! Why? Because an 80/20 rule will NEVER work for someone that has NEVER gone 100% months on end. You have to know what 100% looks like to even have an idea of what 80/20 is. You have to have seen that 100%... lived that 100% for a while so you can see that the process works. And THE process, its really really really fucking slow. It will feel like its not working at all. Achieving your fitness goals WILL NOT work if you do not commit to your diet 100%. And by diet I only mean your way of eating, not any "diet" in particular. You have to eat the way that works for YOU, not something that is not sustainable for more than a couple of months.

Working out is fun! It releases plenty of endorphins! You sweat it out, you're tired afterwards, but regardless of how tired you feel, that’s the easy part of the equation. Very few times do I meet people that go FULL TILT on their diet, and slack here and there going to the gym. 99% of the time, you feel better after getting your workout in than before having worked out. Workout partners will help you get to the gym more often, self motivation will help you get to the gym more often, discipline will get you in there more often, but you need all these things and more when it comes to following your diet. And it might get incredibly boring, but it's what's gonna give you the best results, why? Because consistency compounds! And if you EVER think you can outwork a bad diet, YOU CAN'T (unless you're someone that's training like Mat Fraser or Michael Phelps, that needs about 6,000-10,000 calories a day at their peak of training volume). You're not 20 years old anymore, and your metabolism is slowing every year that goes by.

You have to commit to the process, commit to eating better, commit to not eating trash, you have to commit to YOURSELF! The body you want is created in the NOW. Yes, you do not have it right now, but it is in the now when you build it. So any time you're about to stuff your face full of chips, or fries, a couple of beers, some candy, chocolate, anything that is not going to contribute to that body you want, don't do it. IF, you commit yourself to the process, anytime you are about to FUCK UP, just remember about all those tiny decisions that you have made, THEY WILL COMPOUND. 5 of those decisions will not make a difference, 10 wont make a difference, 50 wont make a difference, but when it gets to 100, 200, 500 of those tiny decisions to NOT eat like garbage, to not drink that drink, that's when you will start seeing an actual difference. Once you've made that tiny choice 300x…500x, it becomes that much easier to stay the course, and it won't even be a choice or decision anymore, it will be automatic, it will be routine, it will have become a level of discipline that can not be broken, and it will actually be weird to think that this was actually a bad choice you used to make.

You can act a certain way when you're around your friends, your family, or outside in public, but the decisions that will matter the most are the ones you make when no one else is there, when no one else is looking. Like the saying goes "A river cuts through rock, not because of its power, but because of its persistence" and it's the same with those small decisions you make day in and day out. So, however small that decision feels, do it again tomorrow, and the day after, and the day after that, because fitness, health, the body you want, is not built in a day, a week, a month, and sometimes, not even in a year, but with consistency, discipline and hard work, you are bound to get to your destination. But remember, if there is no joy in the journey, the destination will be such a letdown. So, fall in love with the process, it's a slow one, because "The man who loves walking will walk further than the man who loves the destination. When you fall in love with the journey, everything else takes care of itself", and if you want some company on that journey, don't hesitate to shoot me an email or a DM so I can help you reach those goals with some great training and nutrition work over at Sisu Athletik. Now go out there and be great, be the badass you've always known you are!!!

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